Marta Smietanowska

I have great interest in media, advertising and PR which led me to graduate with 1st honours degree in that field.
I’m an ambitious young individual who is not afraid of hard work. I assist in the process of making sure that every campaign gets delivered on time, looks great on the streets and gets noticed on social media.

I do that by working closely with both Sherbet Sales and Operations team. My creative skills in photography and graphic design enhance every campaign with professional photoshoots and videos. In my free time I like to socialise with my friends and work out in the gym. Currently I’m sharing a flat with my best friend in North London.

My favourite part of London: Shoreditch and Hackney where I can find lots of veggie restaurants.
What does Electric mean to me: Hope for cleaner air and environment, new exciting possibilities with advertising campaigns

Elaine Lewis

I started my career in the taxi trade over 20 years ago at ComCab now known as city fleet as a customer service agent. I was fortunate to work both inhouse and externally at our top client locations such as JP Morgan and Citigroup canary wharf. I then moved into operations looking after all key major accounts working alongside the sales team and account managers.

With the taxi trade being in my blood I moved to Sherbet London in 2015 keen to further and expand upon my knowledge. Employed as an Operation supervisor primarily to develop their app. Keen to know all sides of the business I work closely with the Sales team taking leadership in all PR events and fittings whilst building and managing the driver service team. I pride myself highly in Customer Services and that I hope makes my team stand out higher than the rest.

Lee Drinkwater Sherbet
Lee Drinkwater

Worked in the industry for over 25 years

Lee set up his first website for driver rentals ( but due to competition from changed to and is still running as a subsidiary of Sherbet at this time.

My favourite part of London: Is Emirates Stadium Arsenal on a Saturday afternoon .

What does Electric mean to me: Electric means, progress, the future and proud that Sherbet are embracing and leading the way

Jacob Moses

Commercial Executive

When Sherbet London was born in 2013, Jacob left school and took advantage of exciting the opportunity to join the start-up media company. His drive and ambition has grown with Sherbet, seeing it develop year on year. Having played an integral role in the growth of the company, Jacob now forms an important part of the Sales team at Sherbet Media.

Jacob has always been surrounded by taxis and media. As a child, he loved wrapping miniature taxis, developing his interest and passion for the industry, strategic media and face to face sales. Today, his day to day responsibilities at Sherbet London are wide spread. His knowledge of the company and experience from day one enables him to build strong relationships with direct clients & agencies, colleagues and of course our drivers.

Sherbet is renowned for its credible, accountable, innovative taxi technology, in which Jacob has played a significant role in delivering successful campaigns for high end clients across luxury fashion brands, travel & tourism, commercial developments, finance and technology. Thriving on customer service and building relationships with clients are some of his key strengths.

clare passfield
Clare Passfield

Clare is Ashers’ right-hand woman, orchestrating everything from Operations and the Sales team through to external and client PR and Marketing.

Clare started her Media career over 20 years ago, running successful planning and buying teams across UK and International brands both agency side and media owner; now helping to drive the strategic offering from Sherbet provides to its clients and partner agencies.

Excited by anything creative with a strong CSR agenda being part of the winning team @ Sherbet allows Clare to be part of all elements of an exciting start up with social responsibility at its core, protecting an icon and future proofing an industry.

Clare has a daughter and lives in Windsor. She doesn’t have any spare time J

My favourite part of London: Regents Canal
What does Electric mean to me: Opportunities for brands to give something back and be part of a positive consumer movement

Leah Melinek Sherbet CEO London
Leah Melinek

Finance & Commercial Director

Leah provides the business with a strong commercial leadership and has over 12 years’ experience directly within the taxi media industry. During this time, she has managed the acquisition of previous taxi advertising business Taxi Media from Clear Channel as well as overseeing the buyout of the taxi media company to VeriFone. Her responsibilities included negotiations of many of the complex trading and financial arrangements on a day to day level as well as key management decisions for the business.

Asher Moses Sherbet
Asher Moses

CEO & Founder

A motivated and experienced business leader who been able to identify, build and deliver a succession of commercial successes over three decades.

Initially capitalising on experience in the Licensed Taxi sector, this led to exciting opportunities in outdoor media & digital  advertising solutions.

My vision is to be the global leader in Taxi solutions Globalising the iconic Sherbet Brand as a Barometer for word class taxi solutions