Combining many years of Media and PR experience with robust data and technology, we ensure brands can integrate their KPIs and objectives with our insight and accountability to reach consumers and deliver media efficiency.
Providing brand fame and creativity across many categories including: travel and tourism, hospitality, finance, retail, charity, entertainment and FMCG, our understanding of audiences across both consumer and B2B brands is unparalleled.
Out of Home reaches 98% of the UK population at least once a week. As consumers spend more and more time out of the home, they are more exposed to OOH formats. Route studies show that “when consumers are out and about, they are in an active mindset. This means they are more inclined to absorb and engage with new messages. Smartphone proliferation allows consumers to respond to OOH calls to action. They snap, search, share and shop more immediately than ever before“
We can deliver Commuters, AB Business people/HNWI, Urban Affluents, Tourists, Drivers, Shoppers…we drive audience delivery for all.
Consumers are out of the home more than ever before. On average over 3 hours per day (Source: Route/Touchpoints)
We are able to capitalise on this mobile affluent audience with unrivalled accountability and delivered media effectiveness. We can offer brands mass coverage and scale.
We can also provide brands with incredible creative scope to target people on the move in innovative ways and exploit consumer connectivity by acting as a catalyst for action.
We underpin all campaigns with layers of specific location targeting, ensuring ROI for proven audience delivery and results.
Using our bespoke client app/booking portals plus Telematic journey data, digital photo recording, and GPS tracking, we can track and report every taxi as it delivers your campaign.
Taxis are an integral part of London’s transport network and an icon symbolising London the world over.
The Sherbet London vision is focused on three core verticals of Drivers, Passengers and Media partners. Sherbet London have evolved to provide secure, high-tech solutions across three areas: Drive with Sherbet, Ride with Sherbet and Advertise with Sherbet.
From global blue-chip companies to dynamic start-ups, national tourist boards to worldwide Olympic Partners, we have delivered the highest-profile, most recognisable and memorable taxi campaigns ever launched, many of which repeat with us year after year. We have proven that creative taxi advertising is more likely to stand out and be recalled, to be shared, deliver column inches and to persuade.
We know that the desirable digitally connected and highly social consumers see the most OOH advertising, and take the most action as a result. They share messages by word of mouth and social media, and carry out more mobile searches after seeing an OOH ad than any other media. We have many case studies outlining how our taxi campaigns have delivered social noise and shareability.
Creative, innovative, accountable advertising is more effective advertising and we work closely with all partners to maximise the innovative, creative potential of campaigns using bespoke techniques and technologies.