January 31, 2020
Taxi Ad Campaigns That Went Viral
Some of our campaigns created unforgettable moments and experiences that were (and still are) captured and circulated widely online, dominating the social media sphere. Here are just a few examples of the iconic taxi advertising campaigns we’ve produced that have gone viral.
Prettylittlething.com
Have you seen pink taxis driving around London? 
The answer is probably – yes. Here’s why:
How it started – 2017 PLT competition launch in conjunction with a social media campaign – tweet a photo of the Taxi to win £150 of PLT vouchers. Starting with over 3,000 entries with more than 300 million impressions, increasing to over 500 million impressions and countless pictures shared on social media until this day. PLT Taxis have dominated #pinktaxi #taxi4plt #pinkcabs #LondonTaxi.
We have provided our iconic pink taxis for numerous VIP events and collection launches with celebrities like Malika Haqq, Montana Brown, Maya Jama, and Little Mix.
Trolls
Launch of DVD Release
Special build taxi with customised interior and exterior used for PR activation.
Over 2 million social impressions delivered across 1 week.
Mentions and Tweets include: Heat, Comedy Central UK, First News, National Geographic Kids, Shrek’s Adventure, Total Film.
Hugo Boss Eyewear
Henry Cavill Collab
Heavyweight superside campaign starring Henry Cavill. #SharpenYourFocus campaign delivered over 40k impressions, 3k engagements and 100 shares across all social media platforms. Actor’s fans and followers were the main sources of traffic.
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