Rolling Billboards: The Inside Story of a Taxi Advertising Campaign

Taxi advertising is one of the most impactful ways for brands to dominate the streets of London. From eye-catching full taxi wraps to interior branding, these rolling billboards capture attention wherever they go. But have you ever wondered what goes on behind the scenes to bring a campaign to life?

Here’s a look at the journey from concept to completion.

Step 1: The Brief – Understanding the Brand’s Vision

Every campaign starts with a conversation. A brand or agency approaches Sherbet Media with a goal—whether it’s launching a new product, increasing brand awareness, or driving engagement. Our team takes a deep dive into the brand’s objectives, key messaging, and target audience to craft a campaign that delivers maximum impact.

Step 2: Creative Development – Designing for Impact

Taxi advertising isn’t just about placing a logo on a vehicle—it’s about telling a story on the move. Our design team works with the client to create artwork that stands out on the streets. Bold colours, striking visuals, and clever messaging all come into play to ensure the campaign is unmissable. We also consider every placement option, from full wraps to tip seats, ensuring each element works cohesively.

Sherbet Media Top Tip: Ensure your brand name and logo occupy a big area of the taxi surface to ensure brand awareness is delivered first and foremost

Step 3: Production – Bringing the Design to Life

Once the creative is finalised, it’s time to turn it into reality. Our trusted vinyl supplier, PressOn, prints high-quality, durable wraps that can withstand the elements. Each taxi wrap is meticulously applied by vinyl fitting specialists, ensuring a seamless and professional finish.

Step 4: Taxi Selection – Matching the Right Fleet

Sherbet’s extensive fleet of electric taxis is ready to roll. We carefully select taxis based on the campaign’s reach and objectives. Some campaigns require a large-scale fleet presence across London, while others focus on premium ambassador drivers who can engage with passengers and enhance the brand experience.

Step 5: Launch – Hitting the Streets

Once the taxis are wrapped, the campaign officially goes live! Our taxis hit the roads, reaching millions of people as they navigate London’s busiest streets. A campaign can be supported by social media activations, influencer collaborations, or experiential elements to drive even greater engagement.

Step 6: Monitoring & Reporting – Measuring Success

A taxi campaign’s effectiveness is more than just visibility. We provide clients with movement reports, GPS tracking, and impact analysis to demonstrate reach and performance. If a campaign includes digital QR codes or call-to-action messaging, we track engagement levels to measure real-world interaction.

Step 7: Campaign Wrap-Up – What’s Next?

At the end of the campaign, we ensure a smooth de-branding process, returning taxis to their original look. Many brands opt for long-term taxi advertising or seasonal refreshes, so we’re always ready to help them plan their next move.

Taxi advertising is more than just an ad—it’s a moving brand experience. If you’re looking to take your brand to the streets in a way that turns heads and drives results, Sherbet Media is here to make it happen.

Want to discuss your next campaign? Get in touch today

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