Illinois – Are You Up For Amazing?
A recent superside campaign on our iconic London taxis for the Illinois Office of Tourism included a taxi PR activation and guest transfers. For the third year running Illinois & its Route 66 partners were the main sponsors of the Regent Street Motor Show which took place at the beginning of November. With Regent Street closed that day for the event from Piccadilly Circus to Oxford Street, our PR ambassador drivers were circling around in a taxi parade in central London. With motors on display celebrating 125 years of motoring our Illinois campaign spread massive awareness amongst tourists and travelers.
The campaign also included taxi interior branded tip-up seats and receipts.