Recent Fly DSA & Doncaster Airport taxi advertising campaign on supersides, liveries and tip seats in Sheffield.
Printed on four creatives, taxis showcase different ‘Holiday Heroes’.
Campaign is reaching to frequent travellers who love holidays and are looking forward to get away. Describing ‘Holiday Heros’ in a fun way as: perky poolside professional, a cool cafe cruiser, a brilliant beach big shot, a waterpark wild-child and a sassy sightseeing sophisticate.
Using taxis as an out of home advertising channel has become increasingly popular over the years, with more brands from different sectors realising its potential. With unique designs of supersides, liveries and tip seats images and messages on an iconic London taxi not only demand attention, but leave a lasting impression amongst targeted consumers.