Much anticipated collaboration with an online fashion brand ‘In The Style’ and Love Island 2018 winner Dani Dyer launched and promoted using branded bus and our taxi.
Dani was using her branded taxi throughout the event, giving interviews to the press and photo call. The #DaniOnTour started in the morning at South Bank and lasted the whole day. Dani was touring key locations across London, and was using both her bus and taxi to communicate key messages for the campaign and creating much interest in the city. The activity was widely noticed by the press (Daily Mail, Ok Magazine and the Mirror) and was featured on the news numerous times.Taxi full livery reflected the whole feel of the collection – pink, girly and fun.
We have worked with Dani and In The Style team on the taxi logistics and we have provided one of our the best PR taxi drivers.